5th August 2019
If you’re working to improve your SEO and drive traffic to your website, then the next step is to get people to buy. It’s a sad fact that only about 2% of people visiting an ecommerce site will actually convert to sales, but there are some things you can do to increase that number and make more profit. Show That Your Customers…
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9th July 2019
If you google “words that convert” you’ll find endless lists of them, from 5 to 150 or even more words that promise to make you more sales. The problem is, there are no magic words. You can’t simply take words from those lists, scatter them liberally over your website, sit back and watch the sales roll in. It’s all in how you…
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3rd June 2019
Things in the world of SEO are changing, as ever. These days search engines aren’t just looking for keywords, although those are still very important, they are looking for top quality pages full of useful or entertaining content and written by trustworthy experts. Search engines need to find the pages that people actually want to see and will enjoy spending time on.…
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7th May 2019
LinkedIn is a social media platform that you can use to help generate leads. It can be incredibly powerful and in this post we will help you understand how to harness it's potential but before we do it's important to establish one clear fact; LinkedIn is not a replacement for your website! Social media is the perfect place to connect, build and…
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2nd April 2019
Your website is a tool to build a relationship with your audience, to do this you have to give them the information they came for and you have to do it quickly. They have to feel connected to your business, that you understand their specific problem and you can solve it. You have seconds to communicate this with them. It isn’t an…
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4th March 2019
When a visitor leaves your website quickly we refer to this as bouncing. Ideally you want as many people to stay as long as possible and have a low bounce rate. The longer they stay the more likely they are to buy. There are lots of reasons why someone would leave a website without exploring it or purchasing anything and in this…
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4th February 2019
It's easy to set up a Facebook page for your business and everyone has one. Some people even ask us, ‘why do we need a website at all?’ Well there are lots of reasons but in this post we will outline just 5. Find out why a Facebook business page is not a substitute for a website. 1. You Are Not Mark…
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1st January 2019
As we get ready to ring in another new year it's the perfect opportunity for business owners to look at what has and hasn't worked in their marketing over the last 12 months. This knowledge can help to inform the plan for the next year. To support this process it's also important to have an understanding of the online world and how…
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