SEO (search engine optimisation) is the practise of tactical keywords and phrases throughout your website to help increase organic traffic from search results. Search engine optimisation is a way of increasing your traffic through keywords and content on your website that can lead to sales. Search engines rank how effective your keywords are, thus creating a list of the best websites to display first when someone uses the search bar. Improving your content and keywords throughout your website by using SEO friendly words and phrases within your industry will help your website appear higher in the ranks until you’re on the first page of search results.
Search engines see millions of users each day, whether it’s looking to find an answer to resolve a dispute, or an online tutorial to help them fix something around their homes. The fact is, it’s very likely that you have products and services that other businesses offer, and you need to stand out from the crowd to ensure your website is the search result people click on. However, once you’ve made a website, you won’t immediately appear at the top of search results unless people are typing in your business name specifically.
Using SEO throughout every step of your website – from the initial coding right through to the content – will help your website appear higher in search engine results. Implementing SEO through your website won’t have instantaneous results, but you will find that your website will get more natural traffic over time and it will start to climb up the ranks of search engine result pages slowly but surely.
Naturally including SEO friendly keywords and phrases into the content of your website is a great way to start building up your ‘rank’ with search engines. However, to really take advantage of SEO, you should also include it right from the base of your website, right back to the coding stage. Researching industry relevant keywords and phrases is a great place to start, but you can also use your product names to help draw more traffic to your website. More traffic converts to more sales, and that’s exactly what you want.
One thing to remember is that while you may be packing your website with keywords and phrases, it’s easy to lose the quality of your content. Always choose quality over quantity and you’ll notice that you’re receiving high quality AND quantity traffic to your website. SEO might help people land on your website, but if the content isn’t well written, you’re likely to lose them just as fast.
Implementing SEO into your website isn’t easy, but you don’t have to do it alone! If you’re a business owner looking for SEO services in Oxfordshire, then you’ve come to the right place! We offer bespoke SEO services that will help your business website rank higher on search engine results, and we’ll work closely with you every step of the way. Get in touch via 0330 229 0747 to book an appointment for a free no-obligation website audit.