Whether you’re a small business, start-up, or a global juggernaut, in today’s digital world, business success relies on search engine rankings more than ever before. In 2020 the value of online sales was almost £100 Billion. If your business has a website, then you must ensure that your customers can found the website. This is where SEO or Search Engine Optimisation comes in very handy.
SEO is how your website, blog, or any online product is found through search engines such as Google. The process is about ensuring your business features high in the rankings of a search engine, and a potential new customer doesn’t need to scroll through pages and pages of hits to find your site. For instance, if you were a law firm in Dorset, you would want to be one of the first sites ranked on Google if someone searched for Poole Solicitor. Suppose your law firm specialises in property sales and purchases. In that case, you might want to be higher up in the rankings for house buying searches but not necessarily if someone is looking for a criminal lawyer. SEO utilises expert knowledge of how search engine algorithms work to help boost your page up the rankings.
The idea is to drive traffic to your website. The more traffic you have, the more potential customers will engage with your services or products. However, SEO targets the traffic, so it is not just about getting a large number of people to see your website. It is also about getting the quality of traffic you are looking for. Again, if you are a Dorset law firm, having thousands of people view your website a day is excellent, but not if all of the traffic is from the USA, as this won’t turn into customers for you. Suppose the traffic you get is for people from Dorset who are looking for solicitors. In that case, this is high-quality traffic, as it is likely that these viewers will become customers and therefore increase your revenue.
SEO techniques have become advanced and developed as search engines’ algorithms have become better at dealing with detailed information. This level of detail means that SEO could also help you promote a specific product or service alongside targeting a specific website. For instance, if you are supplying garden furniture, you may want your garden parasol to be one of the first someone finds when looking at images of a parasol. You may have produced a video review of your parasol, and you want it to be one of the first videos when searching for parasol reviews on YouTube. SEO can help promote your products or services to a local, national, or global marketplace, depending on your business requirements.
Whatever your business needs to boost its profitability, SEO can help. If your business is situated in Dorset, then get in touch for a free no-obligation audit of your website. The expert team will happily advise you on how to drive more high-quality traffic to your webpages.