Most businesses are keen to invest in pay-per-click (PPC) advertising to help drive forward the success of their marketing campaigns – but many simply don’t know where to start, or have the necessary online marketing skills in-house.
Have you spotted the adverts that sit alongside your search engine results online? If so, you are already seeing PPC campaigns at work. Paid-for spots also now sit at the top of Google search results, receiving the majority of clicks. Businesses who invest in PPC can see a £2 return for every £1 spent – with brand awareness growing by up to 80pc.